Education is a powerful tool for consumer empowerment, and CenturyPly firmly believes that informed choices lead to better living. With its strong consumer-first philosophy, the brand has launched the ‘Jaaniye Phir Chuniye’ campaign to raise awareness about the critical differences between certified, high-quality plywood and the influx of low-cost, unreliable alternatives. In a market plagued by misleading claims, counterfeit products, and widespread myths, this initiative addresses the urgent need for consumer education. Through innovations like the CenturyPromise app for product verification, responsive customer service, and expert guidance via ‘Advisir’, CenturyPly ensures that every touchpoint is designed to support and empower buyers. By simplifying decision-making and fostering trust, the brand is not only promoting safer and more informed choices but also setting new benchmarks in transparency and customer-centricity. As fake materials and deceptive branding continue to mislead consumers, CenturyPly’s initiative reinforces the importance of awareness, helping individuals make confident, responsible decisions that contribute to safer, higher-quality living environments.