What is Alzheimer’s?
It is a chronic illness that progressively impairs memory and other crucial mental processes as a result of the degeneration and death of brain cell connections and the cells themselves.
CenturyHeroes is back with its annual campaign on World Alzheimer’s Day (21st Sept) to educate the audience about this incurable disease with a heartfelt narrative and a hard-hitting message. The campaign encourages widespread knowledge and know-how of what Alzheimer’s entails and how it affects the family’s emotional health as well. While Dementia and Alzheimer’s are often mistaken to be a part of old-age, it is a condition that is degenerating in nature and can get worse with time if medical intervention is avoided. 'Owing from the main essence of CenturyHeroes, CenturyPly continues to pay tribute to its community of Carpenters who are not only the creative craftsmen of a home but also a source of heartwarming happiness. In the campaign we see how a Carpenter can go out of his way to help an elderly couple cope with Alzheimer’s through his creative innovation and mindfulness. The campaign has a larger message of how furniture of woodcraft is not simply home décor but a reminder of important milestones and happy memories.
CenturyHeroes is an award winning campaign undertaken annually in the hope to drive awareness and sensitivity towards causes and matters that are often ignored but integral to society.
The campaign also aims to pay tribute to the community of carpenters for their craftsmanship as they are not only the creative craftsmen of a home but also a source of heartwarming happiness.
Following the legacy of reiterating the commitment towards excellence that started back in 2014, this year CenturyPly has taken a step ahead and showered tribute for heroes beyond the glory of festivities.
To further strengthen the campaign, CenturyPly has associated with Alzheimer’s And Related Disorders Society (ARDSI) affiliated to Alzheimer’s Disease International (UK). CenturyPly has also pledged to support 15 Alzheimer’s patients with the help of ARDSI.
ARDSI is India’s largest group working to create a dementia-friendly society. As a registered non-profit organisation, they are present in 24 cities across India to provide medical and care support to people living with dementia and also assist their families and caregivers who consistently need guidance.
It is a chronic illness that progressively impairs memory and other crucial mental processes as a result of the degeneration and death of brain cell connections and the cells themselves.
A few early signs that can be caught for Alzheimer's are:
A person with Alzheimer's disease may be forgetful and have trouble following conversations. They may get easily frustrated by noise, conversation, crowds and activities that may be over-stimulating and too difficult to process or understand. They might also get demanding, restless, upset, suspicious, disoriented and even see, hear or believe things that aren't real, especially during the night.
Some other changes you might see:
When 2 proteins damage and kill nerve cells. Fragments of one protein, beta-amyloid, build up and are called plaques. Twisted fibers of another protein, tau, are called tangles. Almost everyone develops plaques and tangles as they age. But those with Alzheimer disease develop many, many more. At first, these plaques and tangles damage the memory areas of the brain. Over time, they affect more areas of the brain.
Every 1 in 9 individuals of the age 65 and older is affected by Alzheimer’s disease world wide which is nearly 10.7% of the world population. However, India has a relatively low rate of patients suffering from Alzheimer's which is 15.54% in India per 1000% of population.
Why is alzheimer's low in India ?
A curcumin, commonly known as haldi/turmeric in India, helps reduce the risk of Alzheimer's disease, a brain disorder that results in memory loss, personality changes and a decline in the thinking ability. These adverse impacts, scientists believe, are related to the death of brain cells and a breakdown of connections between the surviving ones.
Support plays a big role in relieving an Alzheimer's patient and their loved ones in various ways you can't imagine.
A few things you can consider while offering your support to the friends and family of an Alzheimer's patient:
